Look & Seen
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Perspective

Musings

On craft, imagery, and the changing nature of visual production.

March 2026

The Floor Has Moved

Why the brands gaining ground in 2026 are the ones that stopped treating AI-generated imagery as an experiment — and started treating it as infrastructure.

January 2026

What Makes a Generated Image Actually Good

Technical correctness is not the same thing as quality. Here is the difference — and why it matters more than the model you use.

December 2025

The Invisible Work

The images you remember never called attention to themselves. That is not an accident — it is the whole point.

Look & Seen

Retouching  —  Image Generation  —  Digital Support

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